Our
Promise
Every day, consumers give away their data—e.g., when using loyalty cards at stores. This helps the stores, but the consumers cannot use their data. Consumers should be in control and receive fair compensation for their data if they agree to share it.
To solve this issue, BitsaboutMe developed a secure platform for the fair exchange of personal data, a win-win situation for consumers and organizations: Consumers collect and share anonymized information about themselves in a single app that provides them with meaningful reports about their purchasing behavior and lifestyle. Should they choose to share their data, consumers can earn real money or reinvest their earnings into offsetting their carbon footprint directly within the app.
Organizations, meanwhile, benefit from high-quality, anonymous data from multiple sources that complies with privacy laws, enabling deep insights into target markets. Importantly, BitsaboutMe only charges organizations: Consumers use the app for free, even if they never share any data.
BitsaboutMe’s Founders
Christian Kunz
Cofounder & CEO
Christian Kunz, Cofounder & CEO, is an online expert and data enthusiast. He is convinced that only user centric data models can protect privacy and guarantee that consumers get a fair share of the value generated from their data. He holds a Ph.D. in Nuclear Physics from MIT and has spent his corporate career with McKinsey & Company, at eBay where he was responsible for the global advertising business and most recently as CEO of ricardo.ch.
Christian Kunz
Cofounder & CEO
Christophe Legendre
Cofounder & CTO
Christophe Legendre, Cofounder & CTO, has been passionate technologist throughout his career. He makes sure we follow the highest standards of security, performance and scalability. Christophe holds a Master in Computer Science from the University of Lille and spent his career as tech lead in R & D and as CTO of two leading online marketplaces, leboncoin.fr and ricardo.ch.
Christophe Legendre
Cofounder & CTO
BitsaboutMe was founded in 2017 by Christian Kunz and Christophe Legendre in Bern, Switzerland. The founders met during their time as CEO and CTO at ricardo.ch. Before that, they held various leadership positions focusing on data and online business models at eBay, leboncoin.fr, libertysurf.fr, and McKinsey & Company. The adoption of the General Data Protection Regulation (GDPR) in 2016 kick-started their mission to democratize the data industry sustainably through a fair-trade approach.
