Traditional model |
BitsaboutMe |
Business model: selling user data, the user is the product. | Business model: service provider, enabling users to monetize their own data for a commission. |
Privacy as after-thought | Privacy by Design |
Users give away the rights on their data by signing the user agreement. | All data always belongs to the user. BitsaboutMe cannot touch, see or sell the data. |
Data is stored unencrypted in order to data mine and monetize it. | All data is encrypted, only the user has the key to decrypt it. |
Data is used to build user profiles which are then sold to advertisers. | Only users initiate analysis on their data. User profiles are curated by users and only shared by them. |
Little control over data, extracting and deleting data is made cumbersome. | Full control at all times, straight forward extraction and deletion. |
Data controllers bag all revenues from data sharing/selling. | Users earn revenues from sharing their data, BitsaboutMe gets a commission for the sale. |