Traditional model
(Google, Facebook, etc.)

BitsaboutMe
Business model: selling user data, the user is the product. Business model: service provider, enabling users to monetize their own data for a commission.
Privacy as after-thought Privacy by Design
Users give away the rights on their data by signing the user agreement. All data always belongs to the user. BitsaboutMe cannot touch, see or sell the data.
Data is stored unencrypted in order to data mine and monetize it. All data is encrypted, only the user has the key to decrypt it.
Data is used to build user profiles which are then sold to advertisers. Only users initiate analysis on their data. User profiles are curated by users and only shared by them.
Little control over data, extracting and deleting data is made cumbersome. Full control at all times, straight forward extraction and deletion.
Data controllers bag all revenues from data sharing/selling. Users earn revenues from sharing their data, BitsaboutMe gets a commission for the sale.
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BitsaboutMe ist eine Schweizer Aktiengesellschaft mit Sitz in Bern. Wir sind den Prinzipien von Privacy by Design und den höchsten Standards der Datensicherheit verpflichtet. Alle Nutzerdaten unterliegen der EU-DSGVO und den strengen Schweizer Datenschutzgesetzen.