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Category
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Description
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| Personal information |  | Personal information that can be used to identifies you as a person |
| Demographic information |  | Information about your demographic characteristics |
| Interests and behaviors |  | Topics that you are interested in |
| Targeted advertising |  | Your data is used to anonymously serve you personalized advertisements i.e. without sharing your personal identifiable information |
| Research & Analysis |  | Your data is used anonymously to better understand user behaviors and preferences in aggregation, e.g. market research |
| Profiling & Scoring |  | Your data is used to create a profile and/or score you, e.g. for customer segmentation |
| Public display |  | Your data is presented or published in a public place |
| Trust & Safety |  | Your data is used to improve your safety or the safety of the systems you are using, e.g. to verify that it is you |
| Sharing |  | Your data is shared with partner companies. |
| Operations |  | Your data is used for proper operations of products, services or business processes |
| Direct marketing |  | Your data is used to contact you personally for marketing purposes. |
| Archiving |  | Your data is stored and archived by the requestor |
| Web tracking |  | Your web activity is tracked and used to understand behaviors and to improve services |
| Geo tracking |  | Your GPS location data is tracked and used to understand how you move and what places you visit |
| One-time access |  | Your data is accessed only once |
| Continuous access |  | Your data is accessed multiple times |
| Aggregation/anonymization |  | Your data is used anonymously without identifying you as a person |
| Storage of data |  | Your data is collected and stored on the requestor’s servers |
| Analysis |  | Data is processed and/or analyzed |
| Sharing with specific partners |  | Your data is being shared with the third party service providers who are listed in the offer description |
| Merging of data |  | Your data is merged or combined with other data that the requestor has already collected about you |