Framework Data Offers

Category	Icon	Description
Personal information		Personal information that can be used to identifies you as a person
Demographic information		Information about your demographic characteristics
Interests and behaviors		Topics that you are interested in
Targeted advertising		Your data is used to anonymously serve you personalized advertisements i.e. without sharing your personal identifiable information
Research & Analysis		Your data is used anonymously to better understand user behaviors and preferences in aggregation, e.g. market research
Profiling & Scoring		Your data is used to create a profile and/or score you, e.g. for customer segmentation
Public display		Your data is presented or published in a public place
Trust & Safety		Your data is used to improve your safety or the safety of the systems you are using, e.g. to verify that it is you
Sharing		Your data is shared with partner companies.
Operations		Your data is used for proper operations of products, services or business processes
Direct marketing		Your data is used to contact you personally for marketing purposes.
Archiving		Your data is stored and archived by the requestor
Web tracking		Your web activity is tracked and used to understand behaviors and to improve services
Geo tracking		Your GPS location data is tracked and used to understand how you move and what places you visit
One-time access		Your data is accessed only once
Continuous access		Your data is accessed multiple times
Aggregation/anonymization		Your data is used anonymously without identifying you as a person
Storage of data		Your data is collected and stored on the requestor’s servers
Analysis		Data is processed and/or analyzed
Sharing with specific partners		Your data is being shared with the third party service providers who are listed in the offer description
Merging of data		Your data is merged or combined with other data that the requestor has already collected about you