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Traditional model
(Google, Facebook, etc.)


Business model: selling user data, the user is the product. Business model: service provider, enabling users to monetize their own data for a commission.
Privacy as after-thought Privacy by Design
Users give away the rights on their data by signing the user agreement. All data always belongs to the user. BitsaboutMe cannot touch, see or sell the data.
Data is stored unencrypted in order to data mine and monetize it. All data is encrypted, only the user has the key to decrypt it.
Data is used to build user profiles which are then sold to advertisers. Only users initiate analysis on their data. User profiles are curated by users and only shared by them.
Little control over data, extracting and deleting data is made cumbersome. Full control at all times, straight forward extraction and deletion.
Data controllers bag all revenues from data sharing/selling. Users earn revenues from sharing their data, BitsaboutMe gets a commission for the sale.

The Personal Data Marketplace (PDM) is completely separated from your individual PDS and connected via our Consent Management System (CSMS). The PDM is the online marketplace where your data is put to work.

If you decide to share your personal data profile under clearly defined conditions, then this data profile will be uploaded from your PDS to the PDM. The data in the PDM is anonymized and decrypted – otherwise it is unusable. Those data processors that you grant access to your personal data profile can access it.

The Personal Data Store (PDS) is a database with user level encryption. The PDS holds the personal data of one specific user and is hosted in a secure data center in the EU or in Switzerland. Every user protects his or her PDS with a strong and secure password. No third party can ever read or access the data without that password, not even BitsaboutMe. This provides maximum security but if the password is lost, the data cannot be recovered.

You can find some examples of how you can gain interesting insights from your data stored in the PDS here.

We sell services – not data. We charge companies when we build automatic connectors to their CRM systems. This facilitates data exchange with existing customers and enables companies to target potential customers by means of personalized offers.

In the long term, we plan to develop services for data processors (universities, market researchers, app developers, etc.) who are willing to pay for controlled access to your data.

With your permission, interested companies may offer you such data deals. If you provide access to parts of your data, we will manage the transaction and make sure that it happens according to the agreed terms in a save and secure way. Data processors pay for the access to high quality data and we will take a commission of that transaction.


BitsaboutMe is committed to protecting the privacy and security of its users personal data. Our Vulnerability Disclosure Program is designed to minimize the impact of security flaws on our platform and its users. In case you might have discovered any security vulnerabilities, please contact us at security@bitsabout.me.

Yes, we offer data export. We are an open platform and comply with the EU General Data Protection Regulation (GDPR). You can manage and extract all of your personal data as a JSON file. You find the export functionality in the section My Account.

Currently, we do not offer the possibility to correct your data directly in the PDS. What you can do, however, is to delete incorrect data records from your PDS. To correct data at the source, you have to work with the data holder where the data originally came form. As soon as you have made changes there, these will be transferred to the PDS with the next update.

We only use session cookies to manage the encrypted communication between browser/app and the server. Those cookies are automatically deleted when you close your browser. We do not leave any data trails behind. This is the reason why you do not see a cookie disclaimer on our site. We also do tracking in Matomo. We believe that this is the maximum we can do to protect your privacy while you use our service. You will never find any 3rd party cookies on our site that are used to profile users and then to sell that data to advertisers.


For the PDS we use SQLCipher. SQLCipher is an open source extension to SQLite that provides transparent 256-bit AES encryption of database files. In the mobile space, SQLCipher has enjoyed widespread use in Apple’s iOS, as well as Android for quite sometime. For the communication with our servers we use only HTTPS end-to-end encryption.


BitsaboutMe uses the full potential of technology to make it even more smooth for you to keep track of your finances. Therefore, you can connect your bank account via our Open Banking partner SaltEdge and categorize and import all your bank transactions. On BitsaboutMe, your bank data is stored in your PDS. SaltEdge is PSD2 and PCI certified and uses bank level security, i.e. asymmetric cryptography so that private keys are on different servers. Both, BitsaboutMe and SaltEdge can only retrieve data from your bank account and never initiate any transfers.

When connecting to your bank via SaltEdge, BitsaboutMe will provide an embedded web interface to SaltEdge. In that interface you can select your bank and then enter your bank credentials. These credentials are then sent to SaltEdge and the service will establish a connection to your account and return the data to BitsaboutMe. BitsaboutMe never stores your online banking credentials. For more information, please refer to SaltEdge’s Privacy Policy and End User License Terms.

If you have any difficulties connecting your bank account, please contact us at support@bitsabout.me.

With the Receipt Manager, we provide you a tool to easily manage your finances on your mobile and save time.

After connecting your financial account via SaltEdge, you will get a complete overview of your expenses under Finance with the e-receipts automatically linked from your connected online accounts. With the scanner, we additionally offer you the possibility to effortlessly digitize all your paper receipts and store them in a safe and secure place. Learn more

To import your data from PayPal, you first need to create an activity report. To do this, log in to PayPal and navigate to Activity download. There you can create an individual report of your activities. Download it as a CSV file and upload it to BitsaboutMe. You can find detailed instructions here.

The IBAN (International Bank Account Number) and the BIC (Bank Identifier Code) are both information about your bank account.

In some countries, like Germany and Switzerland, IBANs are commonly printed on bank cards and on bank statements. The IBAN must now be used for money transfers within Germany and in the SEPA area.

Unlike an IBAN, a BIC (aka SWIFT) identifies your bank, rather than you, individually. BICs are either 8 or 11 characters long. These characters identify the bank, the country, and the location within that country. Your BIC should be in the same place as your IBAN, either on your bank card or on your bank statements.

In case you cannot find this information, we advise you to contact your bank directly.

In your PDS you have the possibility to change the status of non-aggregated data records from “Private” (default setting) to “Secret” so that they cannot be shared on the marketplace, or to even delete if you want to erase them from your PDS. To change the status of a data record, navigate to the tab Details in the stats section. There you can change the status of a data record to “Secret” or delete it permanently by clicking on the three dots on the right side of the corresponding data record. The icon next to the three dots indicates you the status of each data record.

All records marked as secret under Details are suppressed by default in graphics and cannot be shared externally. To be able to see them again, you need to select the option “Show hidden data” in the filter module.

As part of an extensive platform redesign, we have revised the site structure of the user accounts. As a result, the stats section is no longer part of the main menu. The fastest way to get to the stats section is now from the Cockpit via the data card “Your Connected Accounts”. Alternatively, you can also navigate to the stats from Insights or from the section My Data by clicking on a connected data source.

To connect your Gmail account to BitsaboutMe, you need to activate the IMAP protocol in your Gmail account settings and enable less secure apps. If there is still a problem, try clearing Captcha. You can find detailed instructions here.

To connect your GMX account to BitsaboutMe, you need to activate the IMAP protocol in your GMX account settings. You can find detailed instructions here.

If you have trouble signing up on BitsaboutMe, this may be due to one of the following reasons:

  • Fingerprint ad blocker: If you use such an ad blocker, we recommend that you temporarily disable it to sign up on BitsaboutMe.
  • Password manager: If you use a password manager, you may already have another password stored for the email you would like to sign up with. In this case you should delete the saved password from the password manager and enter your new password manually to sign up on BitsaboutMe.

If you want to temporarily turn off tracking, you can disable the location service on your smartphone.

No, your data will not be deleted automatically. As long as you have connected your online accounts under My Data, this data will be continuously imported into your PDS and stored there. If you want to delete this data from your PDS, you can disconnect and permanently delete it by clicking on the corresponding data source(s).

If you use 2-factor authentication for your email account, you will need to make an additional setting to import your emails to BitsaboutMe.

Sign in with your email account and navigate to the security settings. There you should find in the login/password settings an option to generate app passwords. Create a seperate password for BitsaboutMe, which you can use to connect your email account to BitsaboutMe.

To import your data from REWE, you must first enable the REWE eBon in your customer account. To do so, log in with your REWE customer account, connect your PAYBACK card and activate the REWE eBon. Once you have done this, you can connect REWE to BitsaboutMe and import your shopping data into your PDS. You can find detailed instructions here.

To connect your Yahoo account to BitsaboutMe, you need to create a special password in your Yahoo account settings. You can find detailed instructions here.

To connect your Bluewin account to BitsaboutMe, you need to set a new password for your email in your Swisscom account settings. You can find detailed instructions here.

To import your data from Facebook, you must first make a copy of your data. Log in to Facebook and navigate to Settings. Go the section Your Facebook Information under Download Your Information, where you can create an archive file of your Facebook data. Download this file and upload it to BitsaboutMe. You can find detailed instructions here.

In order to import your data from Swisscom, you first have to request your data. Send a letter to Swisscom and you will receive your data request in the form of a ZIP file on a data carrier by post within 30 days. You can upload the CSV files separately to your PDS. Detailed instructions and a letter template can be found here.

With geo-masking, BitsaboutMe offers an innovative possibility to share GPS data in an aggregated and anonymous way, by only passing on information from previously clearly defined areas. All GPS data outside these areas is invisible to the data requestor. This allows you to share relevant information about your location without revealing your privacy. More details on geo-masking can be found here.

To import your data from Netflix, you must first download your Viewing activity file. Log in to Netflix and navigate to Account. In the Settings, you can export under Download your personal information your data as a ZIP file and then upload it to BitsaboutMe. You can find detailed instructions here.

Data security and privacy are top priorities for us and therefore we do not have a copy of your password (zero-knowledge) as it would be necessary to restore your user account. Therefore, we cannot reset your password. Only in this way we can assure you that without your login no one – not even BitsaboutMe – can access your data without your explicit consent.

So if you forgot your password, there is nothing we can do. You can create a new account with a different email address. Your old account will always be protected and will be automatically deleted after one year of inactivity. Alternatively, you can request the deletion of your old account at support@bitsabout.me, specifying the email address you used when you signed up. Once you have received the confirmation from us that your account has been deleted, you can create a new account using the same email address.

With some email accounts, it can happen for various reasons that the delivery of the activation email takes a certain time. Unfortunately, we do not have any influence on this. We also advise you to check the spam folder of your inbox. If you have not received an activation email or if the link has already expired, please send an email to support@bitsabout.me so that we can send you a new link to activate your account.

Before you activate the Personal Data Marketplace (PDM), navigate to the section Marketplace, read the Marketplace Rules and then activate the Marketplace. Now you will see all available offers. Select an offer that interests you and see which of your data will be used for what purposes. To accept it, you may need to share additional information. You can enter and save the required data directly on the marketplace interface. 

In the section My Data under Profile you can check and complete your profile data.

If you have trouble connecting your email, there may be a number of reasons:

  • The account and password combination is incorrect: BitsaboutMe requires the same credentials that you use when connecting your smartphone to your email server, for example. If in doubt, make sure your are using the correct password by logging in to your webmail account.
  • Your provider’s configuration cannot be determined: In order for us to connect an email account, the provider must support the IMAP protocol and encrypted access via port 993. This should be standard everywhere these days. We can connect over 70% of all email accounts automatically.
  • Your email provider does not allow IMAP: This is only true for very few providers. In this case we can’t do anything, because we currently only support IMAP for read-only access.
  • Make sure that the correct email account is connected. You can find the account under the corresponding tile My Data and the submenu Connect Coop e-receipts or Connect Amazon e-receipts. The email account that receives the corresponding emails must be listed here.
  • Make sure that the emails have actually been imported. To do this, select the period All in the Stats section and then use the plus sign to select the corresponding email account for data sources. Then you can search your emails in the search field using the keyword Coop Supercard or Amazon.
  • If not all relevant emails appear, just disconnect and reconnect the email. Please disconnect the email account and the Coop or Amazon account in your PDS and then reconnect the email account (depending on the size this may take some time) and reconnect to Coop/Amazon if you are sure that all data has been imported.

The following steps will help you to find the source of this problem:

  • Make sure that your account and password information was correct when connecting your account to BitsaboutMe by logging in to the appropiate website. If in doubt, you can disconnect the data source again and reconnect with the verified password.
  • Wait 3 minutes – when importing large data sources for the first time, it may take a few minutes before the first data is visible.
  • Log out and log in manually once, so all importers will be restarted.
  • Check if the data source is then displayed on Cockpit on the graph Your Connected Accounts and the number of records is greater than zero.
  • Go to the section Stats, select for the time period “All” and then click on the plus for choosing data sources. A list appears with all imported data and the number of records. If the data you are looking for is not listed here, then it has not been imported.
  • In this case, the problem must be at the very beginning of the data source connection.

For data based on email (Amazon, Coop), you can find more information in the question The email import for Coop and Amazon does not work.

To import your Amazon data, you must first request your data from Amazon as a PDF file. You can do this on the Amazon support page under Prime and more. As soon as you receive your data, you can import the file into your PDS. Detailed instructions can be found here.

You can also connect your Amazon emails to BitsaboutMe. By doing so, your Amazon orders are imported into your PDS on an ongoing basis.

To import your data from LinkedIn, you must first request your data archive. Go to Settings and Privacy in your LinkedIn menu and navigate to the section  How LinkedIn uses your data. Under Download your data select The works: All of the individual files plus more and submit your request. Within a few days you can download your data archive and import the ZIP file to BitsaboutMe. Detailed instructions can be found here.

In order to import your data from PAYBACK, you must first request your data. Send an email to PAYBACK and within a few days you will receive your data request in the form of two PDF files. You can upload these two files to your PDS. Detailed instructions as well as an email template can be found here.

If you have difficulty importing your Migros data into your PDS, this may be due to one of the following reasons:

  • Cumulus account is not connected: Verify that your Cumulus account is connected to Meine Migros. This is required to import your Migros data to BitsaboutMe.
  • Wrong password: Make sure that you use the correct password. Therefore, try logging in to Meine Migros with your account and password.
  • 2-factor authentication: Make sure that you have disabled 2-factor authentication in your account.
  • Password manager: If you use a password manager, we advise you to disable your Migros password in the password manager and to enter it manually on BitsaboutMe.
  • Data provision: If you have a large amount of Migros data, the import may take some time. In this case, you will have to wait about 10-15 minutes to see your Migros data.

If you were unable to import your Google data into your PDS, this may be due to one of the following reasons:

  • After connecting to your Google account, you did not create a data archive (see instructions). Since Google does not allow fully automatic data import, this still has to be done manually.
  • When creating your data archive, make sure that you have selected the right products in the list (Chrome, Fit, Location History, My Activity, Profile).
  • Also check that you have selected the file type “ZIP” and the transmission method “Drive” for the archive format. As soon as your data archive is available, you must log out of your user account and then log in again. Only then the data import can be started. Depending on the data volume, the import may take some time.
  • Google has not stored any personal data about you for the services concerned. This is unlikely, but should also be considered.

For security reasons we do not offer the possibility to change your login address. So if you want to change your registration email, we advise you to delete your user account. Once this is done, you can re-register with your new email address.

We give you the opportunity to delete your user account yourself. If you are logged in to BitsaboutMe, you will find the corresponding function in the dropdown menu in the upper right corner (top left on mobile) under My Account. If you cannot remember your password, send an email to support@bitsabout.me, explicitly requesting the deletion of your account. We will then inform you by email as soon as we have deleted your account.

If you want to change your password, navigate to the drop-down menu in the top right corner (top left on mobile) of your user account and click on My Account. There you can change your password yourself.